Saturday, March 31, 2007

MTV goes '4D' with virtual-worlds push

'The company is calling its new cross-platform strategy "4D." Essentially, the approach will attempt to combine content from MTV Networks' television shows with fully 3D virtual worlds and then put it all through a feedback loop in which people can interact with TV personalities and create content that becomes part of the shared experience.'

http://news.com.com/2100-1043_3-6171474.html

No comments: