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Google to buy DoubleClick for $3.1 billion

Reuters April 13, 2007

SAN FRANCISCO - Web advertising leader Google Inc. said on Friday it will acquire DoubleClick Inc., a leading online advertising network, for $3.1 billion, consolidating Google’s grip on the Internet ad market.
The deal represents the largest acquisition in Google’s history and comes just six months after Google paid $1.65 billion to acquire video-sharing site YouTube.

http://www.msnbc.msn.com/id/18097074/

MTV goes '4D' with virtual-worlds push

'The company is calling its new cross-platform strategy "4D." Essentially, the approach will attempt to combine content from MTV Networks' television shows with fully 3D virtual worlds and then put it all through a feedback loop in which people can interact with TV personalities and create content that becomes part of the shared experience.'

http://news.com.com/2100-1043_3-6171474.html

"Gimme a B! Gimme an L! Gimme an..."

When five Microsoft guys started posting internal videos for the world to see, many at the famously secretive company freaked. And that was before thousands of in-house bloggers took to their keyboards. A dispatch from the front lines of transparency.

Wired Magazine April 2007

http://www.wired.com/wired/archive/15.04/wired40_microsoft.html

"The See-Through CEO"

Fire the publicist. Go off message. Let all your employees blab and blog. In the new world of radical transparency, the path to business success is clear.

Wired Magazine April 2007
http://www.wired.com/wired/archive/15.04/wired40_ceo.html

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